AEHRA, the distinguished automotive manufacturer, has recently disclosed the names of its inaugural models – the Impeto SUV and the Estasi Sedan. These names symbolize the brand’s commitment to embodying pure Italian automotive artistry, with each vehicle encapsulating a distinct emotion through its design and performance.
The Impeto SUV draws inspiration from the sentiment of ‘impetus,’ representing a powerful surge of creative energy. On the other hand, the Estasi Sedan is named after the emotion ‘ectasis,’ signifying an intense state of rapture derived from the contemplation of beauty. Both models are poised to seamlessly integrate cutting-edge electric vehicle (EV) technology with exquisite aesthetics, promising a harmonious blend of innovation and elegance.
In a strategic move towards realizing its vision, AEHRA has presented a comprehensive €1.2 billion development plan to the Ministry of Industry and Made in Italy, which oversees the nation’s Automotive Fund, outlining the establishment of a cutting-edge manufacturing facility.
The potential backing of AEHRA’s funding proposal by the Italian government underscores the brand’s pivotal role in advancing sustainability on a significant scale. AEHRA’s involvement in a forthcoming summit on the future of the Italian and European automotive industry at the Ministry of Enterprise and Made in Italy on 7th August in Rome further underscores its growing influence in the sector.
Expressing his enthusiasm, Hazim Nada, Founder & CEO of AEHRA, stated, “Securing the endorsement of our funding application by the Italian government and being recognized as a project of national strategic importance will be immensely rewarding. This acknowledgment will affirm AEHRA’s commitment to revolutionizing ultra-high premium sustainable mobility through cutting-edge engineering, battery, and manufacturing technologies.”
AEHRA’s ambitious plans include the establishment of a state-of-the-art manufacturing campus in Mosciano Sant’ Angelo, Abruzzo, which is set to generate 540 new employment opportunities, alongside an additional 110 jobs in Milan. Production of the Impeto SUV and Estasi Sedan is slated to commence by mid-2026, with a projected annual output of 25,000 units per model, signifying a significant step towards realizing AEHRA’s vision of redefining sustainable luxury mobility in the automotive landscape.