TDK, the Japanese components manufacturer and Apple supplier, is making strides in the electric vehicle (EV) market by partnering with McLaren Racing in Formula E. Known for its smartphone batteries and previously recognized for its cassette tapes, TDK aims to enhance its presence in the EV supply chain while expanding its offerings in passive components and sensors.
The Nissan e-4ORCE 05 cars used by McLaren incorporate TDK technology. According to executives, the company plans to provide various parts, including sensors and inverters, to further its involvement in the racing series.
Taro Ikushima, CEO of TDK’s Electronic Components Business Company, expressed enthusiasm about the collaboration, stating, “Formula E technology is always at the cutting edge of EVs, and we want them to use our components to sharpen our technology.”
Founded in 1935, TDK has a long history of supplying components such as ceramic capacitors and temperature sensors, with approximately 25% of its sales derived from the automotive sector. Interest in Formula E is growing, even as many fans remain loyal to Formula One due to its iconic internal combustion engine sounds.
There is ongoing debate about the pace at which the world will shift away from gasoline-powered vehicles. However, Toyota chairman Akio Toyoda predicts that EVs could represent 30% of the global market at their peak.
TDK sees significant potential across the EV spectrum, noting that plug-in hybrids and battery electric vehicles utilize 60% and 100% more multilayer ceramic chip capacitors than their gasoline-powered counterparts, respectively. This partnership marks a strategic move for TDK as it embraces the future of transportation.
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