With power outages becoming more frequent due to increasing storms, heat waves, and grid failures, entrepreneur Ken Goodrich has launched Kenerator, a platform aimed at modernizing the home standby generator and backup battery market.
Goodrich, known for transforming companies like ARS, YES! Air Conditioning, and Goettl Air Conditioning & Plumbing, is applying his expertise to address the growing demand for reliable power solutions. His passion for energy innovation, sparked by his father’s engineering background and his childhood experience building a mini power generator, drives this new venture.
“With Kenerator, we’re bringing the experience, capital, and strategy needed to transform the home generator market,” said Goodrich. “Homeowners deserve reliable power, especially as outages increase. This market is fragmented, and Kenerator aims to change that with a full-service, vertically integrated business structure.”
Strategic Investments to Drive Growth
Kenerator is advancing with a $150M+ M&A pipeline, focusing on regions like the Gulf Coast and other storm-prone areas. Key acquisitions include:
Alternative Home Energy & Maintenance (Dallas, TX): Specializing in generator sales, installation, and repair, this firm has been rebranded to join Kenerator’s efforts in the Dallas-Fort Worth area.
GenPro (Houston, TX): The largest U.S. Cummins dealer, GenPro offers complete generator solutions for residential clients and will now benefit from Kenerator’s resources.
Suncoast Power Solutions (Tampa, FL): Specializing in Generac systems, this contractor has served the Tampa Bay area since 1992, bolstering Kenerator’s presence in the region.
These acquisitions are central to Kenerator’s strategy of consolidating and innovating the fragmented generator market in key U.S. regions.
What Sets Kenerator Apart
Kenerator distinguishes itself with a smarter, more efficient approach:
Precision Power with Kengineers: In-house, certified Kengineers provide flawless installations and services, ensuring quality without relying on subcontractors.
Seamless Customer Experience: Kenerator’s tech-driven processes, including over 100 FAQ videos, enhance the customer journey from initial quotes to post-installation care, particularly during emergencies.
Reliability You Can Trust: With expertise in major brands like Kohler, Generac, and Cummins, and offering unbeatable warranties, Kenerator provides dependable service.
Shaping the Future of Energy: Through its training academy, Kenerator is addressing industry workforce shortages while developing skilled technicians.
Service for Critical Needs: Kenerator prioritizes the maintenance and repair of systems for households dependent on power for critical life support.
By merging innovative strategies and strategic acquisitions, Kenerator aims to reshape the home backup power industry and provide reliable energy solutions to homeowners across the U.S.
Related topics: