Renault, the automaker, is unveiling ambitious plans for its newly established electric vehicle and software business, Ampere, with the goal of democratizing the European market for battery-powered cars. The company aims to make electric vehicles as affordable as their gasoline- or diesel-powered counterparts, positioning itself against strong competition from Tesla and Chinese automakers.
By combining electric vehicles and software in the independent company Ampere, Renault plans to achieve shorter development times and lower costs. The vision includes creating a “software-driven car” by 2026, utilizing a comprehensive software package applicable to various electric car models. This centralized architecture will stay connected to computer networks, enabling over-the-air software updates and efficient customer servicing.
Renault anticipates a 40% reduction in production costs by 2027–28 for the successor models to its Megane E-Tech and Scenic E-Tech. While all-electric models traditionally have higher price points than their fossil fuel counterparts, Renault expects the cost difference to decrease as battery technology advances.
The company also plans to introduce a small car priced under 20,000 euros ($21,695). By separating electric cars and software into Ampere, Renault aims to facilitate collaboration between technology and automotive engineers, leveraging the strengths of both fields.
Luca de Meo, Renault’s CEO, emphasized that Ampere would enable independent decision-making and quick responses to evolving technology. He highlighted the importance of agility and innovation in navigating the rapidly changing automotive landscape.
Renault is open to the possibility of selling shares in Ampere through an initial public offering, retaining a majority stake. The company projects Ampere’s annual revenue to reach 10 billion euros with four vehicles, growing to 25 billion euros in 2031 with seven vehicles.